Social media for your small business

Over the past few years social media has become more and more prominent in marketing, especially for small businesses. This blog is going to take you though what we have found on our social media journey so far.

Social media gives you the power to talk directly to your customers, no matter where they are in the world. This helps to build important relationships with your customers. You need to be active and interactive, reply to comments, answer questions, you need engagement from your followers, but they also need engagement from you!

At we take advantage of sponsoring posts, as ultimately our business wouldn’t be our business without being able to advertise on social media – Its our USP! Personally, we have found Facebook to be the best when it comes to sponsoring as there’s a few different ways you can do it (boost, ads manager) but all social channels allow you to create your own audience, making it easier than ever to target your actual target market!

Creating, new engaging content that your followers and target audience want to see can be difficult, but with lots of research and trial and error you will see which posts work best for you! The first few weeks of your social media marketing are a learning curve, you have to spend time and work out what works best for you and your business- what time and days should you post, what content do your followers want to see….

Use the analytics from your social pages to see when your followers are engaging and work from there!

Once you have everything sorted and you know when you’re posting etc, start making plans and setting goals!

The most important thing to remember about social media is that it’s the quality not quantity of your followers!